Classic Cartoon Characters

Classic Cartoon Characters have "marquee value" which means people are familiar with the characters already and have their audience. Network and Television executives don't want to splash out on characters no one has ever heard of before like you guys 'EDD and LARRY' I never heard of you before!

LARRY: Ouch!

EDD: Yeah I got the picture, there was no need for that.

Wasn't meant to insult you, well yeah I was. That's one of the main reasons you see shows like the The New Adventures Of Winnie The Pooh. 

LARRY: That's show's title is very misleading!

I'm going to ignore that. You can take shows that have been around for years and just change them up and because of their fan base it doesn't need so much work to get it seen and recognised. Pre-existing characters like Yogi Bear was turned into a teenager was called Yo, Yogi. 

EDD: A pup named Scooby doo.

LARRY: Is just a younger version of Scooby Doo.

Exactly. This is taking an old idea and making it High-Concept which means an idea can be pitched in a few sentences and immediately illustrates it's marketability. You want to make sure your idea is High-Concepts because for executives, the essence is all about the money and revenue you can bring in.